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Ingrid Cruz

VP of User Experience

Ingrid Cruz is VP of User Experience at SecurityScorecard and oversees the end-to-end product experience. She works closely with the product, engineering, and customer-facing teams to identify and build delightful experiences for SecurityScorecard’s customers.

Ingrid is a curious problem solver and a designer at heart. She specializes in helping companies transform complex, technical products and experiences to maximize growth and adoption. She has extensive hands-on product design experience and has developed and led design practices at hyper-growth startups and large global corporations—always fostering a culture of innovation and a high bar for design.

Before joining SecurityScorecard, Ingrid led Product Design at FullStory, where she established a new product strategy practice based on customer insights. Previously at Ivanti, she initiated and led an experience upgrade across a portfolio of 50+ highly technical products. She regularly speaks on the topic of User Experience and recently co-authored the book ‘97 Things Every UX Practitioner Should Know ’ by O’Reilly. She also helped build Product Hive, a community of 8,000+ design and product professionals.